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NESQUIK MILK STOP
To celebrate the 70th anniversary of Nestle Nesquik, we created the Nesquik Milk Stop on Santa Monica Promenade for one week. To bring the event to life, we partnered with renowned Chef Jordan Andino to develop two exclusive Nesquik menu items featured at the Pop-Up. The yellow throwback themed Milk Stop featured multiple branded photo opps, a custom "Create your own milk" milk truck and a custom built straw slide.
Nesquik Milk Stop: Welcome
110MM
Local media impressions
5X
Online engagement rate (vs. industry benchmark)
9K+
Consumers immersed in the brand
+38PTS
Increase in purchase intent
Nesquik Milk Stop: Clients
Nesquik Milk Stop: Work
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