OLIVE GARDEN:
TASTE OF THE MEDITERRANEAN

For the launch of Olive Garden's Taste of the Mediterranean menu, we hosted multiple seatings of influencers, media and Superfans to a train ride in Chicago during a week in March.  Using group virtual reality and immersive theater our guests believed they were traveling by train through the hills of Italy without ever leaving Chicago.  While guests dined on the new menu items and "traveled' through Italy, the team transformed the train stop into an Italian cafe where guests were then invited to enjoy specialty after dinner cocktails and dessert.