S. PELLEGRINO MANHATTANHENGE

To bring S. Pellegrino's Enhance Your Moments campaign to life to unveil the 2018 Taste Guide platform, we created a first of its kind custom build on the Tudor City Bridge in Manhattan to celebrate Manhattanhenge.  We teamed with acclaimed Chefs Daniela Soto-Innes, Sarah Hymanson and Sara Kramer to serve custom bites for media, influencers and guests.  S. Pellegrino additionally hosted sampling events throughout the city for consumers at other viewing locations.